Steel String Brewery
Carrboro, North Carolina | 7,000 sf
How do we create a brand culture centered on people, food, and place?
Steel String Brewery
This was the vision presented by the Steel String Brewery founders for their new production facility at Pluck Farm. After operating since 2011 in a small storefront in downtown Carrboro, the founders were ready to scale up production and expand their community on a 70-acre farm tract 15-minutes down the road.
Our team began with a phased masterplan vision for the property, followed by a deep dive into the production facility for phase one. Steel String is hyper-local, centered around growing a portion of their ingredients for a truly farm-to-brew experience. Over time, this property will grow with the community offering a series of outdoor activities, events, and educational opportunities. The production facility is the heart of the operations. Its placement on the land sets up future uses at the macro scale, while simple recessed porches organize outside gathering spaces and pathways at the micro scale. The brewery is constructed using a classic metal building for economy of scale. A separate pavilion bookends a seating and activities courtyard in between and organizes food truck parking. This 7,000 sf facility had to meet the many requirements for beer production, storage, shipping, and management. Inside the use of skylights and clerestory windows allows natural daylight throughout, reducing energy costs and making for a pleasant space to work.
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